The Rubs Are Here!!!!!

I mean, there’s no other way to say it other than what I already said!

If you haven’t heard the news, the rubs are live and on sale! There’s 2 options currently, there is The Everything, and the And Then Some. Just for some background, I have been working on these rub recipes for about 3 years and once I knew I had a recipe that was worth it, that’s when I pulled the trigger.

So here is the process. As I’ve mentioned before, my love for BBQ started during Covid era and I have always been someone who likes to see what I can do to make a new hobby a bit more personal, so that’s when I started creating. There are a lot of good rubs on the market by a lot of fantastic companies and throughout my process of developing a good rub, I realized with my final recipes that I think I can compete with these other teams and be just as good.

I was told about a commercial kitchen in Watertown, WI that is able to be rented by food businesses that wanted an affordable place to produce their products and I was working on my food safe certifications. At the time I was working for a pest control company and as I was working in Watertown I happened to randomly drive by a company called JCB Flavors so I looked up their website and discovered that they do co-packing for companies and the light bulb went off. I reached out and told them all of the details. I signed my paperwork, gave them my recipe and the process was underway.

JCB Flavors has been a great company to work with and within a couple weeks of that first meeting I received notice that my first sample was ready for pickup. SWEET!!! A reason to BBQ, (not that I need one) but yay! So the first samples were very good but the And Then Some ended up being a little spicier than I wanted so it was back to the drawing board. The Everything was perfect from the first sample and we left that one as it was. The second sample came and when I took the first bite, my tastebuds danced; this was it, a star was born.

From there became the daunting task of finding a graphic designer to make the labels. I found someone and there were many problems with her that ended up causing me to lose interest in the project for a little while, on top of buying a home, a job change, and some medical issues all within the same time frame, so the rubs went on the back burner.

Last fall I was finally ready to get back to it and got in touch with JCB and my label company, Belmark know that this was finally going to happen. Once we had label approvals, the orders were placed in August this year. Now we end up where we are today where the rubs are on sale and ready for you to enjoy, and right before Christmas!!

Here’s what we have to offer. The Everything is an all-purpose seasoning that is good on its own, or paired with the And Then Some. It is great for beef, pork, chicken, seafood, potatoes, and literally EVERYTHING you can imagine! The And Then Some is perfect especially on pork and chicken, but has a great balance of sweet and savory that it will also work very well on anything you want, and give it a great color too. Another beef specific rub is on its way soon and then we will see where the path takes us!

Find our rubs at lovelyjubblybbq.com or exclusively on sale in store at Ava’s a posh boutique at 209 E Main St, Watertown, WI 53094.

As always, keep cookin’, and Lovely Jubbly!